25 Easy and Practical Ways to Repurpose Old Blog Posts Into Fresh Holiday Content

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I don’t know if I mentioned this before, but this blog is literally a one-woman operation.

That’s to say, I manage everything from content creation to content promotion to handling all the social media channels, and also making sure that the blog is still maintained on the back end.

It can be very overwhelming, and in today’s world where algorithms are steadily changing, I literally need to be on top of everything.

You might find that content creation eventually takes a back seat and you’re just running admin from morning to night, which is very counterproductive.

If you already have some content that’s on your blog, you can actually repurpose it for other platforms.

Rather than spending hours creating something that ends up being reduced to a single blog post and then forgotten, you can get different types of content from that one single post, give it a new life, and even drive more traffic back to your blog.

The whole idea of repurposing content is literally a lifesaver, especially for those of us who are essentially bootstrapping everything.

If you’re new to the concept, repurposing content is simply when you take existing content and transform it into another medium that’s suitable for distribution on a different platform.

In this post, I’m going to walk you through some super simple ways you can do that as a book blogger with your already existing content.

And if you actually do this, I’m telling you from experience that you’ll save time, save resources, and still get to do what you love.

1. Turn an Old Post Into a Holiday Newsletter

One of my favorite things to do is turn old posts into newsletters.

For example, I once took my Best Romance Novels of 2022 post and reframed it as Perfect Romance Novels to Gift This Christmas.

Readers loved it because it felt personal and seasonal.

Don’t just copy and paste. Rather, you can pick the highlights, add a warm holiday note (like what you’re currently reading), and link back to the post.

2. Update Gift Guides With a Holiday Angle

If you’ve ever done a gift guide or even just a list-style post, update it with a seasonal spin.

A post like Books About Sisters could easily become Books to Gift Your Sister This Christmas.

I’ve done this when some posts weren’t performing well.

Sometimes it gives them new life, sometimes they still don’t move, but it’s worth trying before abandoning a post completely.

3. Make New Holiday-Themed Pinterest Pins

Pinterest loves seasonal content, and honestly, this one has been a game-changer for me.

I take the same URL and design fresh holiday pins with festive colors and schedule them to go live during December.

My Books for Introverts post got new clicks when I repinned it as Holiday Books for Quiet Nights In.

4. Turn It Into an Infographic

Not everyone wants to read a long blog post in December, so infographics work really well.

I’ve taken old list posts and turned them into simple graphics with book covers or step-by-step visuals.

They perform nicely on Pinterest and newsletters.

5. Bundle Old Posts Into a Holiday Roundup

When you don’t have time to write something new, gather related posts and make a big roundup.

For example, 20 Holiday Book Lists You’ll Love could just be links to posts you already wrote earlier.

I’ve done this before and it’s such a time-saver. And, it gives older posts new exposure.

6. Make a Quick Reel or Video

Take the highlights of an old list and turn it into a reel like 5 Books That Make Perfect Christmas Gifts.

Honestly, I haven’t done this a lot (I get shy on camera), but the times I did, the engagement was much higher than I expected.

7. Re-Optimize a Post With Holiday Keywords

This one’s especially useful if a post didn’t do well the first time.

I’ve taken something like Self-Care Books and reframed it as Self-Care Books to Survive Holiday Stress.

Sometimes it works, sometimes it doesn’t, but at least you’ve given the post another chance with fresh keywords.

8. Break Posts Into Mini Social Media Countdowns

Got a 20 Cozy Winter Books blog post?

Share them one by one as a daily Instagram or X countdown leading up to Christmas.

I’ve done this here and there, and while I haven’t been super consistent, it’s a fun way to keep your content alive across platforms.

9. Create a Freebie or Printable From a Post

Take the main idea of an old post and turn it into a holiday freebie.

A Best Christmas Romance Books list could become a printable Holiday Romance Bingo Card or a December Reading Checklist.

I haven’t gone all in with freebies yet, but it’s on my list because they double as lead magnets for your email list.

10. Write a Reflection or Looking Back Post

Sometimes, old posts can inspire a new reflection piece.

For example, if you wrote Best Books I Read in 2023, you can revisit it this December with a holiday angle: Books That Carried Me Through the Year.

I love doing this, because it not only gives old content a second life but also feels personal and cozy for readers.

11. Turn Comments Into a Holiday Q&A Post

Look back at the comments on an older post and use them to create a Q&A-style holiday post.

For example, if readers asked for more cozy romance recs on your winter books post, you can spin that into a Your Cozy Romance Questions Answered: Holiday Edition post.

I haven’t done this yet, but I know it could make readers feel heard and give old posts a fresh spin.

12. Do a Holiday-Themed Series Update

If you have a series (like Book Recommendations by Mood), update one installment with a holiday angle.

Books When You’re Feeling Lonely could become Books to Read When You’re Spending the Holidays Alone.

I’ve updated series-type posts before when they weren’t doing well, and giving them a holiday angle is next on my list.

13. Create a Holiday Checklist Post From a Guide

If you already have a how-to or tips post, reframe it into a holiday checklist.

For example, How to Set Up a Home Library could become Holiday Reading Nook Checklist.

I love checklists because they’re easy for readers to use and they look good as free printables too.

14. Add a Holiday Storytime Element

Take an informative post and sprinkle in a personal holiday memory.

For instance, in a post about Romance Books With Royal Characters, you could add a section about how you love reading those during December when you’re curled up under Christmas lights.

I’ve been doing this more lately, and it always makes the post feel cozier and more relatable.

15. Repackage It Into a Holiday-Themed E-book or Guide

Bundle a few older posts into a free mini e-book.

Something like Your Holiday Reading Survival Kit could combine your cozy books list, self-care books, and winter romance recs.

I haven’t done this yet, but it’s on my radar. It’s basically giving old posts a second life and creating a freebie at the same time.

16. Do a Holiday Edition of a Popular Post

If one of your posts did really well, create a holiday version.

For example, if Best Historical Romance Books was a hit, try Best Historical Romance Books to Read by the Fire This Christmas.

I’ve done something similar with book lists and honestly, it feels like low-effort content that still brings traffic.

17. Make a Holiday Quiz Out of Old Posts

Turn your content into a fun quiz: Which Christmas Romance Should You Read Based on Your Personality?

You can use results from older posts to build it.

I haven’t made a quiz yet, but I’ve seen bloggers crush it with these during the holidays.

They’re also great for growing email lists.

18. Update With Holiday Affiliate Products

Go back to posts where you’ve linked books or products and add in seasonal affiliate suggestions (like Christmas mugs, blankets, or gift bundles).

I’ve updated posts with new links before, and it’s a simple way to earn more during the holidays without rewriting everything.

19. Spin It Into a Year in Review Post

Old posts can inspire reflection-style content.

For example, your post on New Book Releases of 2023 could be revisited as The Best Holiday Releases of 2023 That Stuck With Me.

I’ve done looking back posts before and readers always connect with them.

20. Collaborate and Reshare as Guest Content

Take an older post and collaborate with another blogger to reframe it for the holidays.

So, if you did a Best Cozy Winter Books post, another blogger could add their picks, and you both publish and share it.

I haven’t done much collab work yet, but I’ve seen it bring in fresh readers and give old content a second life.

21. Host a Holiday Challenge Based on an Old Post

If you wrote a post like 30 Days of Reading Romance, repurpose it into a holiday challenge: 12 Days of Cozy Books Before Christmas.

I haven’t hosted a challenge yet, but I’ve joined others and they always build community fast.

This could also be a lead magnet for your email list.

22. Pair Old Posts With Holiday Recipes or Drinks

Take a book list or cozy reading post and reframe it with food: Books to Read With Hot Chocolate This Christmas.

I’ve wanted to try this because food + books is such a Pinterest-friendly combo, and it makes your post stand out from the regular lists.

23. Create a Holiday-Themed Starter Pack From Old Content

Bundle a few posts into a themed starter pack: The Ultimate Introvert’s Holiday Survival Kit (Books, Self-Care, Cozy Spots).

This is fun because you can reframe multiple old posts at once into one package that feels new.

24. Make a Holiday Soundtrack to Go With an Old Post

Revisit a popular post (like Winter Romance Books) and add a curated Spotify playlist.

I haven’t done this yet, but I know readers would love it, because it makes your blog feel more interactive.

25. Write a “Holiday Twist Ending” Follow-Up

Take an old book review or list and write a follow-up like If These Characters Celebrated Christmas, Here’s What Would Happen.

This is one of those creative posts that’s just pure fun.

I haven’t tried it, but I know it would make readers smile.

26. Do a Holiday Debate Post Inspired by Old Content

The idea is this: If you wrote Best Enemies-to-Lovers Romance Books, reframe it as Are Enemies-to-Lovers Romance Books the Perfect Holiday Escape or Not?

I like the idea of sparking conversation with these.

It’s not something I’ve done, but it feels engaging.