The Easy Way to Use Christmas Trends for Blog Traffic Without Going Overboard

I have been running this blog for a little over 5 years at this point, and I’ll tell you for free that it has gone through several different iterations. 

Initially, this was actually a legal blog, and then I left it for a few years. 

When I came back, I really started going hard on bookish content towards the end of last year. 

So, technically speaking, I’ve only been on the blog for a year, but having run other blogs as well – actually, my now-defunct Asian drama blog – I know that there is a huge decline in traffic in the second and third quarters of the year. 

But traffic really, really picks up in the final quarter of the year, as well as RPMs, which is something you just want to know if you monetize your blog using display ads.

Since we already know that traffic is really up in those months, it’s very helpful if you are able to target and create content that will help you get found in more search results and on social media during that period.

And as you know, Christmas is very big every single year, so I usually create a whole lot of posts for Christmas, then publish and promote them across all my social media platforms.

This is literally a one-woman operation, and if you also run a one-woman operation, you know how tiring it can become. 

It’s been very difficult because you’re handling everything from the ideation to the execution.

But I’ve just figured out how my system works for me, and that’s what I’m going to be showing in this post.

If you’ve been thinking about how to use Christmas trends to actually create content that will get you in front of readers in different ways this Christmas, then you might want to take a few of my ideas.

Peek at What Others Are Doing (But Don’t Copy)

Honestly, I peek at other blogs during the Christmas season. 

I scroll through their posts and pin designs just to see what’s trending. 

Sometimes this sparks an idea in my head and I think about how I could make a version for book lovers or make mine more budget-friendly.

For example, when I saw endless Holiday Gift Guides last year, I twisted it into Christmas Gift Ideas for Romance Readers because I knew my audience loves romance books. 

That little tweak made it feel original and useful.

So, peeking is fine, but copying is not. Use other blogs as inspiration, then twist it into something that feels like you.

Pinterest Trends Are My Secret Weapon

If I could only pick one tool for Christmas blogging, it would be Pinterest Trends. 

I use it every year to see what people are already looking for. 

For example, last year I noticed Christmas Eve box ideas and cozy Christmas pajamas blowing up early. 

That told me exactly what kinds of posts and pins would have a chance to take off.

One year, I made Best Christmas Romance Books and started pinning it around October. 

Because it matched what people were already searching for, it did way better than some of my random fun idea posts.

My honest advice is that you don’t just create random pins. 

Check the trends, then design your content around what’s already working.

Google Trends is Like the Backup Plan

Pinterest gives me visual inspo, but Google Trends shows me what people are typing into search. 

If Christmas books 2025 is trending, I know that I can create a post like 10 Christmas Romance Books You Can Read This Year and it’ll probably pick up.

I also use it to see if a keyword is worth my time. 

For example, I once thought Christmas thriller books would be huge, but the searches were flat.

That saved me from spending hours on a post no one would see.

Don’t guess. Let Google tell you what people are really searching for.

Post Early (Earlier Than You Think)

This one took me a while to accept: posting Christmas content in December is too late. 

By then, Pinterest hasn’t had time to circulate your pins and Google hasn’t indexed your posts properly.

When I posted my Best Christmas Historical Romance Books list in November 2023, it barely got traction. 

But when I pushed out Christmas Morning Pajama Ideas in October the following year, it had time to breathe and the numbers were way better.

So, try to post early, even if it feels weird. I used to wait until December and wondered why my Christmas posts barely got views.

Make Content That Actually Helps

Christmas blogging can feel overwhelming because there are so many directions you can go. 

Gift guides, recipes, decorations, book lists, movies, and crafts can make for stomach-churning material.

But here’s my filter: does this post solve a problem?

If people are stressed about finding affordable gifts, I write a budget-friendly Christmas gift guide for book lovers.

When people want cozy books, I share my top 25 most cozy Christmas Romance Books. 

And, for the people who need inspiration for family traditions, I’m planning a post on Christmas morning pajama traditions.

So, don’t write a post just because it sounds festive. 

Write posts that your readers will actually Google when they’re stressed, curious, or inspired.

Refresh Old Christmas Posts (Don’t Start from Zero Every Year)

One of the easiest ways to boost Christmas traffic is to update older posts. 

I go back to mine, change the title to match the current year, swap in new recommendations, update affiliate links, and make the pins fresh.

For example, I updated Best Christmas Romance Books 2023 into Best Christmas Romance Books 2025. 

It took less than an hour, and now it feels brand new without starting from scratch.

Don’t let old Christmas content collect dust. A quick update can make it just as valuable as a brand-new post.

Link Your Posts Together to Keep People Browsing

Christmas posts often bring in new readers who might not know your blog yet. 

To keep them around, I make sure every Christmas post links to at least 2–3 others.

For example, in my Christmas Historical Romance Book List, I link to:

• My Cozy Winter Romance Books post

• My Best Christmas Movies Based on Books list

• My Gift Ideas for Book Lovers guide

The key is to not let readers bounce after one post. Keep them moving around your blog.

Make Your Pins Look Festive (But Keep It Readable)

Pinterest is where a lot of Christmas traffic comes from, so your visuals matter. 

I go for cozy vibes — reds, greens, golds, maybe a sprinkle of snowflakes or fairy lights.

For example, my pins for Christmas Pajama Ideas used festive fonts and colors, while my Christmas Books pins had warm, cozy book cover images.

Both worked because the text was big and clear.

And, while pretty pins are nice, clear pins bring clicks, which is what matters at the end of the day.

Add Affiliate Links But Don’t Force Them

Christmas is the shopping season, so it’s the perfect time to use affiliate links in gift guides or book lists. 

I do this, but I only recommend things I would actually buy or use. 

Readers can tell if you’re just stuffing links in for money, and it makes them not trust you.

Spread Your Content Everywhere And Not Just the Blog

One thing that’s helped me is repurposing Christmas posts for other platforms:

• Instagram carousels with gift ideas.
• TikToks with quick holiday tips or book recs.
• Multiple Pinterest pins with different colors and styles.

For example, I took my Spicy Christmas Romance Books post and made a TikTok flipping through some of the covers. 

It took me five minutes and drove people back to my blog.

What I will say, though, is that you should not rely on one platform. Spread your Christmas content around.

Jump on Micro-Trends

Not every Christmas trend is massive — some are small but powerful. 

For example, Grinch pajamas or Christmas charcuterie boards pop up every year. 

If you can quickly create content around one of these micro-trends, you might grab traffic before bigger blogs even notice.

I’m planning to do this with Christmas Eve Traditions for Book Lovers.

Use Seasonal Keywords in Old Evergreen Posts

Even if your post isn’t about Christmas, you can tweak it.

For example, my general Enemies to Lovers Books list can become Enemies to Lovers Books to Read This Christmas. 

Same URL, new pins, seasonal flavor.

Collaborate with Other Bloggers

Sometimes two heads are better than one. 

A collab gift guide or round-up can give you double the exposure. 

Batch Create Content to Avoid Burnout

Christmas blogging can feel like a marathon. 

I’ve learned to batch my work: I’ll outline three Christmas posts in one sitting, then write them over the week. 

That way, I don’t lose momentum.

Think Beyond December

Some Christmas posts have a second life in January (like Best Christmas Romance Books turning into Cozy Winter Romance Books). 

I always re-pin and reframe my content so it doesn’t die the minute the holidays are over.

Christmas blogging doesn’t have to be overwhelming. 

For me, the biggest wins have come from leaning into what I would genuinely want to read. 

Some posts flop, some posts fly, and that’s the truth. 

But every year I get better at timing things, using trends, and creating posts that people actually need. 

And that’s the fun of it.